Accordingly, on the occasion of the Lunar New Year, the death anniversary of Hung Kings, April 30 and May 1, tourist areas and attractions in the province organize a variety of fun activities, attracting a large number of tourists to visit. sightseeing, entertainment, arrange enough forces and necessary conditions to serve tourists, ensuring tourists have a happy, healthy and safe holiday. The most popular tourist attraction is Happyland Tourist Area in the first 6 months of 2023, estimated at 18,000 people, My Quynh Zoo is estimated at 9,000 visitors.
Up to now, Long An has 17 enterprises operating in the business of travel services, of which there are 03 enterprises providing international travel services (licensed) and 14 enterprises providing travel services. domestic (05 licensed enterprises); There are 21 tour guides with valid cards. In general, travel service businesses are becoming more and more perfect in terms of skills and professionalism, and guides are equipped with basic knowledge to meet the needs of tourists.
In the province, there are 330 tourist accommodation establishments with 5,040 rooms, including 55 hotels, including 6 2-star standard accommodation establishments with a total of 169 rooms, 01 accommodation establishment of 01 standard. stars with a total of 10 rooms. The average occupancy rate in the first 6 months of 2023 is 53%. Tourist accommodation establishments in the province develop rapidly in number, mainly concentrated in the city center and industrial zones. Through the inspection, the establishments all ensure and maintain well the conditions according to the recognized types and grades. Some hotels have brought into play their internal resources, taking advantage of the mobilization of capital to invest in upgrading technical facilities, adding additional services, modernizing equipment, ensuring security and order. safety, fire prevention and fighting, and environmental protection in accordance with law.
In the past time, the work of propaganda, promotion and introduction of culture, craft villages, festivals, tangible and intangible cultural heritage values, products and services of Long An tourism has come to tourists. domestic guests and international friends are promoted with various forms of propaganda, clear and appropriate messages, creating far-reaching influence; at the same time, promoting the image of Long An tourism through the display of tourism products, introductory video clips promoting attractions, cuisine, typical specialties, OCOP, eco-tourism areas, key tourist destinations, and sent to domestic and foreign tourists to visit the province's tourism promotion publications. Successfully organized the contest to build Long An tours through digital maps of Long An tourist destinations and facilities (digital tourist routes, virtual tours) and continued to pilot the "Gateway portal". information and mobile application for smart tourism in Long An province".
In the coming time, the Department will continue to regularly coordinate with provinces to support each other in introducing lecturers, information on training classes, fostering knowledge about tourism to disseminate to organizations and individuals operating in the field of tourism. tourism business in order to improve professional qualifications, vocational skills as well as service quality to meet the growing needs of the tourism industry. Improve the image of the destination, improve the quality of services, especially pay attention to environmental protection, strengthen the protection of the landscape at tourist attractions and areas. Coordinate, invite travel agencies and press to survey, introduce local tourism, participate in tourism events inside and outside the province to promote tourism products in Long An; striving by the end of 2023, Long An is estimated to welcome 750,000 tourists, up 15% over the same period, of which 11,000 international visitors, up 30% over the same period; tourism revenue is estimated at 406 billion dong, up 25% over the same period.
